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SIMA

Industry's Guide

 

Skills

Brand Identity
Storytelling
Marketing
Typography

STATEMENT

In rebranding SIMA, I took the approach on the logo being based on the symbolic meaning behind arrows and how they stand as guides for paths for us to take. The triangle pointing upward is SIMA and how they are guiding the industry towards the right path. The smaller triangle is the industry being carried by SIMA and both going in unison towards the right path.

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